Our Bo & Luca wedding gowns are available to experience at the beautiful modern boutique, By Tory, in Kempten Allgäu, Germany. We spoke to By Tory’s owner about how she started, why she decided to stock our Bo & Luca gowns and what inspires her.
HOW DID YOU FIND YOURSELF IN THE BRIDAL INDUSTRY?
As a bride-to-be, I was looking for my dress in lots of stores but did not find anything I liked. So I found designers who made my dress to measure. Staying in touch with them, I wanted to bring different kinds of dresses to Germany and to offer the service I wanted for myself. This is how the idea of BY TORY was born.
HOW WOULD YOU DESCRIBE YOUR BOUTIQUE?
Timeless but modern; cosy but with enough space to feel welcome.
LESS OR MORE?
Less is always more.
WHAT’S THE BIGGEST BRIDAL TREND OF THE SEASON?
WHAT ARE SOME OF YOUR FUTURE GOALS?
To establish BY TORY and modern bride style in our conservative region.
WHO WOULD BE YOUR DREAM BRIDE TO DRESS?
I don´t have any special person in mind, but a bride who would like to be herself on such an important day. A modern, independent sophisticated bride.
WHAT IS ONE PIECE OF ADVICE YOU’D LEAVE WITH BRIDES IN SEARCH OF THEIR PERFECT WEDDING GOWN?
Do not try to meet the expectations of everyone- it is impossible. Pick the dress you feel comfortable and happy with.
OF ALL THE BRANDS AND DESIGNERS, WHAT MADE YOU CHOOSE BO & LUCA?
The unforgettable and unrepeatable craftmanshift.