03 Jul ELSCA BRIDE // IDAHO
Situated in an old Victorian home, this intimate bridal boutique in Boise, Idaho, carries a selection of our beautiful Bo & Luca gowns. We had a chat with Emily from Élsca Bride and found out how she started, what inspires her, and her favourite wedding trends of the season.
HOW DID YOU FIND YOURSELF IN THE BRIDAL INDUSTRY?
I joined a Floral Design program in 2012. When that program finished I started working with some established local florists and eventually became a full-time freelance floral designer. I have since worked for more than 20 successful designers throughout the country. I decided to launch Rust + Thistle Floral in 2013 and it has grown tremendously over the years. It’s more than my passion, it’s my baby and I love every aspect of owning and running that business.
In addition to the love I have for design, Rust + Thistle has allowed me to open up some time and space to embark on my next adventure, Élsca Bride. An interest in fashion has been present all my life but once I found myself working in the wedding industry, wedding dresses and bridal fashion became something I grew to love and admire.
HOW WOULD YOU DESCRIBE YOUR BOUTIQUE?
Élsca Bride is an intimate wedding dress boutique in an old historic Victorian building in Downtown Boise, Idaho. It’s the perfect space for a bride, a couple of her closest loved ones, and a stylist. The natural light comes in through its old windows and hits the dress collection so delicately. It’s a truly pleasant place to be and experience one of the most unforgettable moments of wedding planning.
LESS OR MORE?
In our case, less. The bridal industry is flooded with designers, styles, trends, and accessories, but I know how overwhelming that can feel for a bride. It was a goal of mine when opening the shop to eliminate some of that. I wanted to bring a very specific style to Boise. One that I knew brides were looking for even if they weren’t sure of it yet.
WHAT’S THE BIGGEST BRIDAL TREND OF THE SEASON?
Shoot, there are so many great ones! I’m into all things ultra-feminine. So, flutter sleeves, ruffles, soft and flowy fabrics. Never a bad thing to pay homage to anything 60s or 70s as well. I’m also enjoying the sleeker, modern silhouettes we’re seeing paired with statement accessories, like earrings or headbands.
WHAT ARE SOME OF YOUR FUTURE GOALS?
At this point, being so new and all, I’m excited to see how Élsca Bride evolves naturally as a bridal shop. I feel as though I’ve brought my vision to the forefront and now I’m excited to watch it flourish within the community among our brides here in Idaho and the Pacific Northwest.
WHO WOULD BE YOUR DREAM BRIDE TO DRESS?
After thinking about this for days… I say maybe, Lucy Boynton. I love that she is willing to take a risk all while keeping things, as I said before, ultra-feminine.
WHAT IS ONE PIECE OF ADVICE YOU’D LEAVE WITH BRIDES IN SEARCH OF THEIR PERFECT WEDDING GOWN?
Try on styles you might typically think to ignore. In just the short time we’ve been open, I’ve learned that brides are frequently surprised at the styles they like best or feel best in. Feeling good is just as important as looking good.
OF ALL THE BRANDS AND DESIGNERS, WHAT MADE YOU CHOOSE BO & LUCA?
Of all the brands I chose to have in the shop, Bo & Luca is the one that I felt was the most in line with my style. I also saw the market here in Idaho lacking a more modern, luxury option when it comes to weddings gowns. It’s been wonderful to see the community to respond to these pieces.
To make an appointment for a fitting, click here.