Hey Love – Munich
In the South of Germany, Munich, amongst a neighbourhood of other little stores and coffee shops in a quaint building, the bridal boutique ‘Hey Love‘ thrives in unprecedented times. We’re thrilled to share that they have come on board as one of our newest, wonderful stockists.
Every business owner has a dream to begin with, and when asking Founder, Maren, why she decided to go into the bridal industry she said, “My own experience trying to find a dress… it was hard to find a non-traditional wedding gown. It is such a positive and moving industry but the stores we had visited were rather outdated and the fitting appointments and consultations were very unemotional.”
She went on to mention that shop personnel often gave her a feeling of dishonesty, simply trying to make a sale, “…We missed modern, non-traditional wedding dresses, positive vibes, a chic and cozy atmosphere, and honest advice. Keeping that in mind we jumped into a new adventure and found our niche with labels that were totally new to the bridal industry in Germany during that time.”
The modern store was founded in 2014 by Maren and in 2018, she opened the second store in Hamburg with Marlen and Britt, where our gowns will soon be there to follow. The three are passionate about making sure brides find a wedding look that expresses their unique style that is as special as they are!
We wanted to find out more about Hey Love, and ‘what’s in a name’ came to mind when interviewing Maren, “Finding a name was more difficult than writing the business plan. We were looking for something that does not include any typical wedding (dress) association.”
They wanted something that communicated a broader concept for interpretation as well as coming across in an approachable and personable way to their customers, “You can take ‘HEY LOVE‘ literally, as a greeting to people you like. It could also be your partner, best friend, or our brides who we love to welcome in our stores to find the perfect wedding gown.”
The store is set to carry some of our most-loved Temple by Bo & Luca pieces. With whimsical wedding gowns, contemporary two-pieces, and an all-around romantic bohemian aesthetic, these bridal garments feature luxurious chiffons and bold lace accents. Maren says,
“It is difficult to choose one favourite because all dresses are just beautiful! The ZASU is the one we are really curious about as we never had a gown with a neckline such as this one before. The possibility of wearing it in two different ways is very interesting and the silhouette of silk fabric makes the dress exude a coolness and modern elegance.”
PIECES WHICH HEY LOVE CARRY:
Temple by Bo & Luca seemed like the perfect fit for this welcoming, modern and personable boutique, Maren went on to tell us, “Temple by Bo & Luca combines two worlds: bohemian and modern elegance. HEY LOVE is mostly known for bohemian styles even though we also have minimal dresses. Temple by Bo & Luca fills the gap in between and is a perfect addition to our existing product range of non-traditional bridal gowns.”
As we all know, a wedding gown stands to be one of the most important features on your wedding day. The ladies at Hey Love are motivated in helping their brides find their perfect gown and they feel it is an honour to be a part of the journey in helping brides look their best, feel authentic and comfortable, “It is such a motivation and joy seeing the happy faces once they find their dress and receiving all the nice messages, emails, and thank-you cards.”
We asked the Hey Love team what the one piece of advice for brides looking for their wedding gown would be, and they said, “Be open. Be yourself. Trust your gut feeling – it doesn’t matter what others think of your dress, it is your day!” and we couldn’t agree more.
QUICK Q & A
WHO WOULD BE YOUR DREAM BRIDE TO DRESS?
We don’t have a special bride who we would like to dress. Everyone is unique. We love to see the positive surprise of brides who we convinced to try a dress that she would not have picked by herself in a fitting appointment.
WHAT WOULD YOU TELL YOUR YOUNGER SELF PRIOR TO STARTING YOUR OWN BRIDAL BUSINESS?
Be aware that it is a very emotional industry with a target group having high expectations. A sense of fashion, creativity, psychology, and diplomacy is very helpful to handle different kinds of challenges.
