Soho Bride – Geelong

Our Temple by Bo & Luca wedding gowns is available to experience at the beautiful loft-style boutique SoHo Bride in Geelong, Australia. We spoke to SoHo’s owner, Jade about how she started, why she decided to stock our Temple pieces, and what inspires her.

How did you find yourself in the bridal industry?

Good question! I’ve always been inspired by fashion, love, and life. When I first discovered the beautiful loft space here in Rutland Street, I envisioned a Bridal Boutique for the modern-day, free spirit. ‘Et voila’, SoHo bride was born.


How would you describe your boutique?

Soho is an exclusive experience for the style-savvy bride and her bridesmaids. We offer a selection of classic, flowy styles, simple silhouettes and edgy, playful gowns, with an ultimately fashion-forward appeal.

SoHo has a very specific purpose, to provide an easy, relaxed shopping environment, for the modern women with a “style of her own”.


Less or more?

Always less.


What’s the biggest bridal trend of the season?

Statement sleeves are huge at the moment. Personally, I love a simple gown with a bold, statement earring. Both looks are definitely on trend.


What are some of your future goals?

In the future, we hope to see SoHo thriving to the same ethics we hold today. We hope to continue to build relationships with our brides, creating dream experiences for them, and great relationships for us.


Who would be your dream bride to dress?

All brides have something unique that make them fun to style. I would love to dress a bride in a bold colour.


What is one piece of advice you’d leave with brides in search of their perfect wedding gown?

Don’t overthink it, find what you love and what feels good and go with that.


Of all the brands and designers, what made you choose Bo & Luca?

The combination of simple, modern shapes with delicate intricate detail makes the brand unique and a perfect fit for SoHo. We love supporting Australian brands.


To make an appointment for a fitting, click here.